It immediately occurred to fans that if they could play Diablo 3 offline, they would be fighting their way through New Tristram right now, not trying to figure out what Error 37 meant. Diablo players had already been sceptical about Blizzard’s decision to make Diablo 3 online only - a decision that cynics assumed was driven by fear of piracy - and these server issues nourished the belief that it had been a bad idea. “Error 37” turned into a meme, mushrooming across internet forums as fans vented their frustration. (Error 37)Īfter a decade of turbulent development, Diablo 3 had finally gone live, but nobody could play it. But at 12:00AM Pacific time on May 15 (5:00PM AEST), when Diablo 3 went live, anyone who tried to load the game found themselves greeted with a vague, frustrating message: Fans had waited patiently for this moment, counting down the days until they could again click-click-click their way through demons in a hell-ish hodgepodge of Gothic fantasy. On, hundreds of thousands of people across the world loaded up the internet client and slammed the launch button for Diablo 3, a game that the developers at Blizzard had been making for nearly 10 years.
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